The Impatience Economy

in-app purchases m-commerce

We live in a consumerist, Instant Gratification driven world – where an instant response is sought in almost anything we do. According to www.entrepreneur.com, this physicological term is defined as “the desire to experience pleasure or fulfillment without delay of deferment.” (“The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach,” n.d.). A few common examples – watching content when we want and how we want (Netflix, VOD, HULU, etc.), consuming food when we want and how we want (24/7 fast food, TV dinners, 24/7 restaurants, takeout, delivery, etc.), engaging with people socially when we want and how we want (WhatsApp, Snapchat, Facebook, etc.), exercizing when we want and how we want (Daily Burn, 24/7 Gyms, etc.) – the list goes on.  Welcome to the  “Impatience Economy”, a term developed by Rsquare Media CEO – Rajiv Jadhav, has just begun and is not going anywhere anytime soon.

Aside from the aformentioned examples, the “Impatience Economy” is very active in the technology/business world. This economy is surprisingly investing a lot of money in In-App Purchases through applications stores such as Apple’s App Store and Google Play. In-App purchases require the user to spend real money in the game in order to enhance the in-game character, purchase additional lives – so game progress is not lost, bestow benefits upon other players, etc. Popular apps such as Candy Crush Saga and Subway Surfers are known for In- App purchases. According to an article posted on ENew!, “ Candy Crush earns $850,000 per day.” The people that play these games usually are impatient and use real money to quickly earn lives or boosts in these games, not noticing the amount of money – which these mini-transactions amount to on an ongoing basis. The impatience of consumers is bringing billions of dollars to these businesses. Find out how you ride this wave to cash in. Call 646.249.3561 for a free phone consultation.

In-app purchases is a real thing!! Ask Jack Black. He’ll tell you. Fast Forward the video by 2 minute to watch the in-app purchase segment.

With new social media platforms such as snapchat and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media, based in Long Island, is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through innovative market disruption. Combining four crucial aspects of business marketing—social media, search engine optimization (seo), original content, and web design—Rsquare Media creates a comprehensive branding package which enhances visibility and extends audience reach. A free and convenient consultation will allow your company to pinpoint marketing weaknesses and create a customized strategy to optimize brand promotion. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!

Snapchat and the Evolution of p2p messaging on Social Media

Snapchat Social media marketing

Creating meaningful connections with target audiences is a huge problem for companies today. Publications and magazines as well as commercials on television simply do not connect consumers with the people behind the brand. Sure, the product may be promoted but how do you offer your audience the complete, behind-the-scenes view of your company? With more than one billions views a day, many corporations are turning to Snapchat and creating original daily stories that increases personal engagement with individual buyers. By making a string of videos and photos called “Snapchat stories”, the content, which only lasts for 24 hours, offers a new platform for corporations to effectively target large audiences while still maintaining that personal feel. With various features such as text, audio media, geo-filters, Snapchat provides a new easy-to-manage and fun way to connect with consumers.

Snapchat social media marketing

            Snapchat, a social media app launched just five years ago, has created so many new facets of marketing possibilities for modern day companies. Its highest appeal is its ability to give the company’s follower’s a seemingly behind-the-scenes view of the company which personalizes the product for the consumer. It gives viewers access to a live stream of the company’s activities and events. Audiences become genuinely excited because of the authentic, timely presentation of event. In addition, it provides private content to the more engaged followers. From hosting snapchat giveaways to delivering sneak peaks to new products or content, Snapchat gives its user a feeling that they are connected to the brand and on top of the newest trends. Furthermore, more and more companies are featuring famous stars on their snapchats or having these stars “take over” the company’s snapchat accounts for a period of time. By partnering celebrities with a heavy media following, companies can easily extend their demographics to include new groups of people.

snapchat social media marketing

Snapchat - Social Media Marketing & Strategy
how to use SnapChat successfully for business, brand or organization

            With new social media platforms such as snapchat and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media, based in Long Island, is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. Combining four crucial aspects of business marketing—social media, search engine optimization, original content, and web design—Rsquare Media creates a comprehensive branding package which enhances visibility and extends audience reach. A free and convenient consultation will allow your company to pinpoint marketing weaknesses and create a customized strategy to optimize brand promotion. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!

A 360 degree view on marketing – Virtual Reality (VR)

virtual reality, 360 video, VR Videos, virtual reality videos

Utilizing spherical cameras, companies are creating interactive 360
videos and immersive experiences akin to virtual reality to market their products and services.

More and more companies are providing their consumers with a complete immersive experience of their products—literally. Filmed with an omnidirectional or multiple cameras, 360 degree videos are recordings that record views in all directions simultaneously, allowing the viewers to have a full perspective point of view. In order to change the point of view, mobile users can simply tilt their phone see new angles while desktop users can use their curser to drag the view of the video. According to Maria Lauret, Editor for Huffington Post, 360 videos are made through “stitching”. Utilizing footage from various cameras, the individual clips are synchronized and “stitched
together” to generate a single panoramic image.

The now world famous BMW M2 360 video commercial with supermodel Gigi Hadid (must be viewed on mobile device for true 360 experience)

From beer companies to the Royal Shakespeare Company, a wide variety of businesses are now utilizing 360 video technology to market their products to broader audiences. Popular platforms including Twitter, Facebook have all launched 360 video technology. These videos are a window into new experiences; viewers can not only experience themselves utilizing the product, but they can also explore new functions of the product in situations they are unfamiliar with. These commercials go beyond the realm of pure Google Cultural Institute offers 360-degree view inside of the Paris Ballet Opera advertisement; they allow the company to explore the visual perspective of storytelling, allowing audiences to gain new experiences behind the comfort of their screens.

A very interesting 360 video commercial from Lipton Tea

With new technologies such as 360 videos and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!

 

website design companies

website makeover TQM transformation

Website design companies are a dime a dozen especially since we live in a globalized world with companies from South East Asia, Eastern Europe, Latin America all trying to get a slice of the lucrative billion dollar web development business. What seperates companies from each other are elements like branding, fame, popularity, pricing, quality, design and process. While we won’t knock the many companies that exist in this space, we will focus on how rsquare media inc. is uniquely poised to be your web development company for the following reasons:

  1. Strategy: We are a very strategy driven company. Strategy sits at the center of our practice. We believe that everything must have a purpose and must deliver according to a defined business objective or corporate initiative.
  2. Process: We follow a very simplistic, yet defined development process which begins with having a crystal clear understanding of the client’s business and the role the website will play to boost and support the business. We go through a rigorous wireframe process which allows the client to visualize what the website will look like and what functionality it will have.
  3. Integrity and Professionalism: Clients say that we’re fun to work with and very easy to get along with. We often work tirelessly through the wee hours of the night and over the weekend and holidays to deliver on tight client deadlines without charging the client overtime or any escalation fee. We are extremely transparent on our process and what expectations the client can have during the entire design process and beyond. Clients love our work and love the value we offer since they get to enjoy a top quality mobile friendly responsive website at very affordable prices.

Ultimately beauty lies in the eye of the beholder and this is something which is highly subjective and differs from person to person. See below the Transformation Case Study of Incident Management Solutions.

Old Homepage:

website transformation consulting and implementation

New Homepage:

responsive web design companies

rsquare media is Long Island’s favorite Full Service Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!

Game changing Virtual Reality (VR) from Android (Project Tango)

Hot new VR tech - Project Tango from Android

Virtual reality (VR) typically refers to computer technologies that use software to generate realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting), and simulate a user’s physical presence in this environment, by enabling the user to interact with this space and any objects depicted therein using specialized display screens or projectors and other devices. VR has been defined as “…a realistic and immersive simulation of a three-dimensional environment, created using interactive software and hardware, and experienced or controlled by movement of the body” or as an “immersive, interactive experience generated by a computer”.

A person using virtual reality equipment is typically able to “look around” the artificial world, move about in it and interact with features or items that are depicted on a screen or in goggles. Most 2016-era virtual realities are displayed either on a computer monitor, a projector screen, or with a virtual reality headset (also called head-mounted display or HMD). HMDs typically take the form of head-mounted goggles with a screen in front of the eyes. Programs may include audio and sounds through speakers or headphones. Virtual reality environment may be captured using 360° stereoscopic spherical video and 360×360 surround sound from professional VR video cameras.

take a look at new breakthrough revolutionary game changing Virtual Reality (VR) tech from Android that you Have Not Heard of! Project Tango is here!

Free Consultation

Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. Call (646) 249-3561 or email help@rsquaremedia.com for a Free Quote and Free Consultation. Se Habla Espanol. Consulta Gratis. Wer’e open Monday-Sunday – 10am-7pm EST. Our headquarters are 626 RXR Plaza, Uniondale New York 11556 (opposite Nassau Colleseum and near Hofstra University).

Make America Great Again

rsquare media supports donald trump

Make America Great Again. That slogan has become almost as memorable as Nike’s Just Do it or Apple’s Think Different catch phrase. While people may have their point of view on that statement, the person who made the statement and their opinion on the validity of the statement – we at rsquare media are proud to support fellow new yorker and president elect Donald J Trump. Like President Elect Trump, RSquare Media is on a mission to make america great again through organic transformation by uplifting the lives of fellow citizens living in the towns of Long Island New York.

Rajiv Jadhav – CEO & Sales Director of RSquare Media has always wanted to help those in need. As the saying goes, give a man a fish – you feed him for a day. Teach a man to fish, you feed him for a lifetime. Rajiv Jadhav has held (and continues) to hold workshops and seminars to help people with their job search process by leveraging social media, the internet and common sense.

Here’s a recent recording from a training session held at Hempstead Works (part of Town of Hempstead – Nassau County, Long Island New York)

Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. Call (646) 249-3561 or email help@rsquaremedia.com for a Free Quote and Free Consultation. Se Habla Espanol. Consulta Gratis. Wer’e open Monday-Sunday – 10am-7pm EST. Our headquarters are 626 RXR Plaza, Uniondale New York 11556 (opposite Nassau Colleseum and near Hofstra University).

Free Consultation