A 360 degree view on marketing – Virtual Reality (VR)

virtual reality, 360 video, VR Videos, virtual reality videos

Utilizing spherical cameras, companies are creating interactive 360
videos and immersive experiences akin to virtual reality to market their products and services.

More and more companies are providing their consumers with a complete immersive experience of their products—literally. Filmed with an omnidirectional or multiple cameras, 360 degree videos are recordings that record views in all directions simultaneously, allowing the viewers to have a full perspective point of view. In order to change the point of view, mobile users can simply tilt their phone see new angles while desktop users can use their curser to drag the view of the video. According to Maria Lauret, Editor for Huffington Post, 360 videos are made through “stitching”. Utilizing footage from various cameras, the individual clips are synchronized and “stitched
together” to generate a single panoramic image.

The now world famous BMW M2 360 video commercial with supermodel Gigi Hadid (must be viewed on mobile device for true 360 experience)

From beer companies to the Royal Shakespeare Company, a wide variety of businesses are now utilizing 360 video technology to market their products to broader audiences. Popular platforms including Twitter, Facebook have all launched 360 video technology. These videos are a window into new experiences; viewers can not only experience themselves utilizing the product, but they can also explore new functions of the product in situations they are unfamiliar with. These commercials go beyond the realm of pure Google Cultural Institute offers 360-degree view inside of the Paris Ballet Opera advertisement; they allow the company to explore the visual perspective of storytelling, allowing audiences to gain new experiences behind the comfort of their screens.

A very interesting 360 video commercial from Lipton Tea

With new technologies such as 360 videos and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotion. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call (646) 249-3561 today!

 

Game changing Virtual Reality (VR) from Android (Project Tango)

Hot new VR tech - Project Tango from Android

Virtual reality (VR) typically refers to computer technologies that use software to generate realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting), and simulate a user’s physical presence in this environment, by enabling the user to interact with this space and any objects depicted therein using specialized display screens or projectors and other devices. VR has been defined as “…a realistic and immersive simulation of a three-dimensional environment, created using interactive software and hardware, and experienced or controlled by movement of the body” or as an “immersive, interactive experience generated by a computer”.

A person using virtual reality equipment is typically able to “look around” the artificial world, move about in it and interact with features or items that are depicted on a screen or in goggles. Most 2016-era virtual realities are displayed either on a computer monitor, a projector screen, or with a virtual reality headset (also called head-mounted display or HMD). HMDs typically take the form of head-mounted goggles with a screen in front of the eyes. Programs may include audio and sounds through speakers or headphones. Virtual reality environment may be captured using 360° stereoscopic spherical video and 360×360 surround sound from professional VR video cameras.

take a look at new breakthrough revolutionary game changing Virtual Reality (VR) tech from Android that you Have Not Heard of! Project Tango is here!

Free Consultation

Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. Call (646) 249-3561 or email [email protected] for a Free Quote and Free Consultation. Se Habla Espanol. Consulta Gratis. Wer’e open Monday-Sunday – 10am-7pm EST. Our headquarters are 626 RXR Plaza, Uniondale New York 11556 (opposite Nassau Colleseum and near Hofstra University).