Periscope: How Twitter started a trend?

It seems nowadays, any app that allows you to connect to the virtual world gives you the ability to go live and broadcast what you are doing at the moment. People go live for a variety of reasons whether it’s to show an event they are at, interact with their fans or even record special occasions. This is what Periscope is generally used for. Periscope is a live video streaming app that allows you to go live on your mobile device at any time. Twitter was able to acquire the rights to the app in 2015 before it was launched. It allows users to basically have their own broadcasting station and stream yourself to your followers and fans.

Periscope was one of the first apps that takes advantage of its mobile platform incorporating notifications, locations, live discussions, feedback and social sharing. While you’re live, followers can comment on the video making it a very interactive event. After the broadcast ends, people can still watch the video for up to 24 hours and even provide feedback. Periscope can be used for business reasons. You can use insider videos to give a sneak preview of what your business is planning or use Periscope to host live Questions and Answers sessions. It’s a great tool to use to show off skills especially if speaking is one of your great talents. Many companies are using Periscope to grow their business. Another feature that is part of Periscope is the ability to explore videos being broadcasted in different parts of the world through the interactive map features. This allows people to search videos by location and find streams of specific events taking place.

Periscope started to trend of going live and broadcasting to the world at any time. This idea was then used by other sites like YouTube, Facebook and Instagram. The ability to live stream at a moment’s notice is just how social media works today. Instead of posts, it is more pictures and videos for status updates.

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